CrossBet
The newly launched brand platform ‘For Proper Punters’ elevates punters using humour and a touch of sophistication to bring class back to punting, transforming average punters into Proper Punters.This was a pitch to launch the brand into market. We were the only creative team on the pitch and we were lucky enough to win it. We were even more lucky when we actually made the idea and script we presented in the pitch.