nib Health First
While many health insurers promise to improve their member’s lives, research indicates that consumers just see them as selling insurance for when things go wrong. nib, on the other hand, is taking a more holistic view for their members: enabling them to take positive action for their health and empowering them to live healthier and happier lives.The new communication platform ‘Health First’ is the creative manifestation of the brand’s refreshed positioning – focused on member empowerment and health prevention. Basically, they want to become the fence at the top of a cliff, not the ambulance at the bottom.
Contextual OOH
We created a range of contextual OOH executions that encouraged people to think health first at a range of moments throughout their day including near gyms, parks, supermarkets and fast-food restaurants.
