Smith’s – Return of the Gobbledok
Smith’s Chips, Australia’s oldest chip brand was struggling to connect to the next generation of ‘chippy’ lovers. Instead of throwing lots of money at existing influencers to talk to the younger generation, we brought our 1980s mascot – the Gobbledok – out of retirement and turned him into a TikTok influencer, staying on top of trends, news and learning about modern technology.
Just like any influencer worth following, the Gobbledok began pushing his content to new heights – literally. On International Potato Chip Day, when the world news was talking about spy balloons, the Gobbledok launched a Potato-Shaped Spy Balloon of his own, getting all of Australia talking.
